ADVERTISING CAMPAIGN

Supreme X Campbell’s Collab

This advertising campaign explores a bold collaboration between Supreme, the iconic streetwear brand, and Campbell’s Soup, a staple of American pop culture. Inspired by the intersection of fashion, art, and nostalgia, the campaign reimagines Campbell’s signature soup cans with Supreme’s edgy branding, creating a unique fusion of street style and classic design.

Urban, bold, and modern with a nostalgic twist. A balance between Supreme’s high-fashion hype and Campbell’s warm, familiar branding.

OBJECTIVES

• Develop a visually striking and cohesive campaign that promotes the collaboration.
• Target Supreme’s fashion audience while engaging Campbell’s nostalgic consumer base.
• Generate hype through exclusive product releases.

TARGET AUDIENCE

• Streetwear enthusiasts and Supreme loyalists.
• Art and design lovers, influenced by pop culture and brand collaborations.
• Millennials and Gen Z consumers who engage with limited-edition releases.

DELIVERABLES

• Merging Supreme’s bold, minimalistic aesthetic with Campbell’s vintage appeal.
• Redesigned Campbell’s soup cans featuring Supreme’s branding.

PRODUCTS

WEBSITE

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