Green Team Initiative Logo - Ari Design Studio

LOGO DESIGN

Green Team Initiative Logo

Creating a logo for the Green Team Initiative, a project by New York City College of Technology aimed at promoting the consumption of locally sourced farm food among students. The initiative features an online platform where students can browse a selection of goods, place orders, and have them delivered to the school.

The process of designing the Green Team Initiative logo involved a thoughtful approach to visually representing sustainability, fresh produce, and student engagement.

TYPOGRAPHY

The Green Team Initiative logo features a clean, bold sans-serif font that ensures readability and a modern, forward-thinking feel. The typography balances professionalism with warmth, incorporating rounded or organic elements to reflect sustainability and community. Designed for versatility, it remains inviting to students while maintaining credibility across digital and print platforms.

COLOR PALETTE

The Green Team Initiative logo uses a dark green and orange color palette to symbolize sustainability, vitality, and fresh, locally sourced food. Dark green represents nature, growth, and reliability, while orange adds energy, warmth, and the vibrancy of fresh produce. Together, these colors create a balanced, inviting, and dynamic identity that effectively communicates the initiative’s mission.

OUTCOME

Designing the Green Team Initiative logo required a strategic approach to visually communicate sustainability, fresh food, and student accessibility. The design process began with research on eco-friendly and farm-to-table branding, ensuring the logo resonated with the initiative’s mission. Key elements such as leaves, fresh produce, and clean typography were explored to symbolize nature, health, and community engagement. The final design balanced simplicity and impact, ensuring the logo was versatile for digital and print use, including the program’s ordering platform. The result was a visually compelling identity that reinforces the initiative’s goal of connecting students with locally sourced food.