LOGO DESIGN

Enseñando a Enseñar

Enseñando a Enseñar or Teaching to Teach is a non-profit organization whose purpose is to give parents the resources they need to be able to help their children with school.

PROBLEM:

Covid-19 has changed the education system. Due to language and other technologic barriers, parents have not been able to help their children with online schooling.

PERSONAS

Parents whose children are enrolled in primary school.

INSIGHT STATEMENT

Parents face a lot of challenges when it comes to online schooling. Language, technology, and their economic status are just some of them. We have to find a way for them to be able to help their children with school.

DESIGN CONCEPT

I will focus on the problem related to distance learning and its effects on the low grades of children by researching ways to help their parents help their children move on with this online environment.

TARGET AUDIENCE

Parents of children enrolled in primary school
Do not speak English
Age: 20-45 yrs

LOGO

CAMPAIGN

Live screens

— Using New York City screens to turn them into live broadcasts.

— Inform people about the cause and how they can join.

— Live talk.

WEBSITE

To support both parents and children on their educational journey, I’ve created a dynamic website that brings together everything they need to succeed in school. From curated academic resources to the opportunity to connect with experienced tutors, this platform is designed to empower learning and provide personalized support every step of the way.

SOCIAL MEDIA

To boost the website’s reach and connect with a wider audience, I launched a social media campaign on Instagram and Facebook. Through engaging posts, stories, and interactive content, the campaign is designed to spark interest, build community, and drive traffic to the platform.

LEARNING KIT

To spread the word and connect with the community, I’ve designed vibrant school kits, eye-catching flyers, and custom t-shirts. These promotional materials not only showcase the website but also create a fun and memorable way to engage with students, parents, and educators alike.

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