ADVERTISING CAMPAIGN

Cat Adoption

Promoting cat adoption through advertising plays a crucial role in raising awareness and encouraging responsible pet ownership. It can reach a wide audience, educating people about the importance of adopting, not buying, and the impact it has on reducing shelter overpopulation. By showcasing the unique personalities of adoptable cats, advertising helps potential adopters connect emotionally, increasing the chances of finding these animals a loving home. Whether through social media campaigns, posters, or videos, advertising can inspire compassion and action, making a significant difference in the lives of countless cats waiting for their forever families.

PROBLEM

New York faces a significant overpopulation of stray cats, many of whom endure harsh weather conditions and, unfortunately, most don’t survive. It’s a heartbreaking issue that demands urgent attention and action.

SOLUTION

Promoting cat adoption is not just about giving these animals a better life, but also about cultivating compassion and a sense of responsibility within our communities.

OUTCOME

Cats are full of personality and often bring a sense of humor with them. I created an ad campaign that highlights their quirky, funny sides, aiming to spark interest and encourage people to adopt a cat of their own.

Outdoor Ads

The concept was to position the cat in such a way that, when the bicycle is securely attached to its stand, it creates the illusion of the cat sitting on top of it.

Instagram

Instagram is one of the most popular social media platforms, and we want to take advantage of its reach to showcase cats available for adoption, sharing some facts.

All while adding a touch of humor to make their stories even more memorable.