LOGO DESIGN

City Teach Logo

The City Teach logo was designed as a visual representation of the mission and values of the Teaching Department of the New York City College of Technology. As an institution dedicated to innovation, education, and urban development, the logo needed to capture the essence of both the city and the transformative power of learning.

TYPOGRAPHY

The City Teach logo features a clean, bold sans-serif font that conveys professionalism, clarity, and modernity. The typography balances academic credibility with accessibility, ensuring legibility across various media. Its refined, geometric letterforms reflect structure and precision, aligning with the department’s focus on high-quality education and innovation. The font is versatile, working well across digital platforms, signage, and promotional materials.

COLOR PALETTE

The City Teach logo uses an orange and blue color palette to convey energy, trust, and professionalism. Orange reflects enthusiasm, creativity, and a dynamic approach to education, while blue symbolizes trust, stability, and intelligence. Together, these colors create a balanced, engaging identity that represents both the excitement and credibility of the program.

OUTCOME

Designing the Green Team Initiative logo required a strategic approach to visually communicate sustainability, fresh food, and student accessibility. The design process began with research on eco-friendly and farm-to-table branding, ensuring the logo resonated with the initiative’s mission. Key elements such as leaves, fresh produce, and clean typography were explored to symbolize nature, health, and community engagement. The final design balanced simplicity and impact, ensuring the logo was versatile for digital and print use, including the program’s ordering platform. The result was a visually compelling identity that reinforces the initiative’s goal of connecting students with locally sourced food.

BEHIND SCENES

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